The Modular Body has won a Gouden Kalf for best interactive at the Dutch Film Festival. Nienke Huitenga was responsible for the online media strategy.

Visual artist Floris Kaayk made a series of 56 interconnected videos that shape an over-arching online science fiction storytelling project. The Modular Body tells the narrative of Oscar, a 3D printed modular creature made from human cells.

The Oscars
The jury of the Gouden Kalf, the equivalent of the American Academy Awards praised the playful and clever cinematographic storytelling as well as the use of different media platforms. The jury was impressed how the project managed to engage broad international audience through his website and social media. Check out the full jury report (in Dutch).

Viral
The website of The Modular Body had 650.000 visitors. The Facebook page has 84.000 likes and 14 million video views on that page. On YouTube the video’s are viewed more than 2 million times. This was the most popular video:

Human Birdwings
Nienke also designed the media strategy for the transmedia story Human Birdwings that went viral in 2012. It was a project by Floris Kaayk about a man building his own wings to fly like a bird. Just on Youtube more than 10 million people viewed the video’s.

Experiment with digital storytelling
She travels the world with Hackastory to experiment with digital storytelling during hackathons and create new online story concepts and formats. At the moment she’s developing a new innovation method for media organisations and professionals.