We are doers. We get things done for you. Our innovation agency, specialized in journalism, has a team of journalists, concept designers, creative thinkers, multimedia producers and newsroom developers, and we like to produce results.

We put our audience first in everything we do. Amidst shrinking ad revenue and a battle for attention in a tsunami of content, knowing your audience is part of the solution. In our opinion, it’s the beginning of building sustainable journalism and media companies.

Meet the family

Albertine Piels

Director of Hackastory

Nienke Huitenga


Lieke van der Rijk

Concept designer

Alka Anna Goos


Poonam Balan

Growth Lead

Cas Cornelissen

Front-end developer

Hay Kranen

Newsroom developer

Sander Stallinga

Advisory board

Crazy rollercoaster ride

We’re on a crazy rollercoaster ride. In 2015, on a Saturday afternoon in a bar, we built a simple website. Within days dozens of media professionals signed up and there were hundreds of hits on our site. It was only the beginning. A few months later The Guardian wrote an article about our approach to build the future of journalism, our community was growing on four continents and we were creating projects with media companies from around the world.

A business mentor once said: "You know when your idea catches fire." He was right.