Lots of publishers regularly use archival material, Digiday UK reports. For the Atlantic, older content represents more than a quarter of its traffic. Publishers have been experimenting with all sorts of ways to find new uses for the content, some being more noble than others. Updating old lists, for example, rather than changing the titles of existing articles.

The New York Times recently launched a new section on their site, a column called Smarter Living, which leans on years-old posts for material. The column is kicking off, proving that older articles can still be of use.

You can read the whole story on Digiday here.