The Playwall, a Dutch start-up, has come up with a playful alternative to paywalls, journalism.co.uk reports. In addition to an existing paywall, you can pay in the form of answering questions.

The Playwall works as an interactive quiz tool integrated in a content management system and confronts the reader with a set of five questions.

This playful approach could get people interested in paying for journalism again and could help the newspapers gather information about their readers in an up-front way. The tool could be a great way to create a connection between the paper and the audience.

Read the whole article on journalism.co.uk here.